Recently featured on The Guardian's one to watch list for 2012 The 2 Bears (a.k.a Joe Goddard of Hot Chip & Raf Rundell) have a very apt new release to kick the year off. "WORK" is a house-fuelled anthem with a video that sees the Bears leaving their ursine costumes behind and heading into a new direction
The video took us to the very charismatic brixton market, a real departure for me, as I'm more used to swirling colours and trippy-vibes than descaling fish and hanging out at the veg-stall.
There was nothing complicated about the idea, we simply wanted to capture an essence of working life. Brixton market was the location as Raf's wife, Rosie, has a great deli down there and although the shoot didn't pass without trouble (we got kicked out by the market-manager!) we ended up with enough material to match Joe and Raf's pithy and pitch-perfect epithets to the need to get up every morning - work harder, for each other, for the future, my love we gotta work."
Watch the video here.
Credits
DIRECTOR/EDITOR ZAIBA JABBAR
DOP SAM GOLDIE
PRODUCER AMY GUTHRIE
CAMERA ASSISTANT/DIT DANIEL NEESON
SPECIAL THANKS JAMES DRUMMOND, CRAIG DURANTI, NATHAN THURSTING and Rosie @ ROSIE'S DELI and all the great people of Brixton Market that participated.
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